Research is the guiding force for everything we do.
Without research, you are relying on intuition. And, while it may be completely accurate, it also could be completely wrong. Some common, high-level brand goals include increasing brand awareness, clarifying brand purpose, building brand loyalty, and creating brand consistency. A brand strategy for achieving one or more of these goals may include multiple aspects, such as visual brand development, brand voice development, and the creation of brand awareness campaigns, brand guidelines, etc.
Your brand goals will be unique to your business size, type, and employee culture, and, if you’re doing it right - they will always be changing. Using in-depth discovery methods and analysis, we work to uncover potential brand confusion and/or discrepancies, so you can see exactly where the gaps are, and work towards filling them in. We help you identify the facts, so you can move forward effectively, and achieve better results.
Surveys provide a neutral environment in which employees, customers, and partners give candid input about their experience, perceptions, and suggestions for overall improvement. We’ll work with you to design a survey that will glean valuable insight to inspire a clear brand message. All information is confidential and anonymous unless participants elect to share their name and role.
We’ll collaborate to identify your biggest differentiating opportunity in your industry and market by way of a high-level analysis of three to five competitors. The analysis includes a review of each competitor's unique selling proposition, brand personality, key products (including merchandise), price points, visual identity, website, social presence, content marketing, and general online presence.
We’ll lead your team through a Strengths, Weaknesses, Opportunities and Threats exercise via video conferencing or in-person in your offices. Representatives from multiple departments and across varying roles bring a diverse perspective to the analysis, resulting in more in-depth results.
Through brand development and team-building workshops, surveys, recruiting events, employee outings, and other immersive experiences, we’ll get your team (and you) even more invested in your brand and the success of your organization. By positioning your brand in a unique and favorable way, you increase the likelihood of developing customer trust and loyalty.
unique selling proposition
We’ll help you identify your unique selling proposition and clarify it for your audience.
We’ll compare your brand position and offerings to your top competitors to uncover ways for your brand to come out on top.
We’ll analyze your brand’s strengths, weaknesses, opportunities, and threats, and recommend strategies to stand out.
Through brand development and team-building workshops, surveys, recruiting events, employee outings, and other immersive experiences, we’ll get your team (and you) even more invested in your brand and the success of your organization.
We’ll brainstorm with your key stakeholders to come up with a list of words that best describe your brand. We’ll use these words to develop your brand character and messaging.
We’ll brainstorm with your key stakeholders to identify types of logo icons, shapes, styles, and colors that best match your brand character.
BRAND VOICE & PERSONALITY DEVELOPMENT
We’ll take our findings from each brainstorming session and work to define your brand personality and the top characteristics and traits that make it unique and memorable.
Here’s our take on the five main brand character types (each of which consist of several core brand personality traits). We hope this gives you a better understanding of each brand character type and where about your brand falls on the character spectrum.
Down to Earth
A healthy dose of team-building fun
Workshops are unique, immersive experiences that unite your company's people around large ideas.
Half Day / Full Day / Three Days
Virtual / On-location
Grow workshops bring employees together so they can get aligned regarding brand values, personality, and culture. The better your employees understand and agree on your brand perception, the easier it will be to maintain brand authenticity as you grow.
mission & vision
Most organizations have a mission and vision...and most employees don’t know what they are. Do yours? Are your statements updated and valid? Is everyone aligned around them? We help you get there.
Platform, Positioning, Naming, Voice & Message
Whether your brand needs an update or it doesn’t fully exist, you and your team provide the information around the audience, personas, voice, and messaging—and we do the rest.
What is it you’re selling? What is the buyer’s journey? Do you have a solid plan or are you flying by the seat of your pants? (It’s OK if it’s the latter; you’re not alone). We help you create a buyer’s journey—and make sure there is something for someone to buy every step of the way.
Employee, customer, and partner appreciation events and experiences are a great way to create a sense of pride around your brand, and to encourage brand advocacy. Events can be centered around creative campaigns, brand/product launches, team training requirements, holidays/seasons, and more.
Nothing brings people together like food and fun.
Add some appreciation and recognition to the mix, and you’ve got a recipe for a successful (and memorable) event.
Clarify your brand messaging and personality with employees with an off-site event, featuring food, a fun activity, and free gifts. From team-building events, to award ceremonies, holidays parties and more, you can keep it simple or go all out - the choice is yours.
TALENT & RECRUITMENT
“Hire slow, fire fast.” Many of us get into a situation where we need to hire someone fast, but we don’t have any prospects.. Just like in sales, you need a recruiting pipeline so you’re not in a hurry with your next hire. We help get you to the point where you can truly hire slow.
CUSTOMER & PARTNER
Encourage brand advocacy among your customers and partners by planning an appreciation event - just for them. Food, fun, and free stuff are always enticing, or, if you have an exciting company announcement to make, why not invite the people who helped you get there? We’ll help you plan and coordinate anything from a charity event to a launch party, to an anniversary celebration or a holiday luncheon - with the goal of pleasing your customers and partners so they can’t help but rave about how wonderful you are.