We'll help you develop a marketing strategy and put a plan in place so you stop wishing your marketing would work. We'll build and implement a well-thought-out marcomm plan to build trust with your prospects, customers, employees, stakeholders and any other audience who's attention you'd like to earn.
What can one expect to see in a MarComm Plan?
A MarComm plan should be informed by strategy, and incorporate a well-thought-out communications mix, that identifies and describes various ways to build awareness of your brand, service and/or product, providing qualified leads for your sales team to "close."
Branding, video, marketing automation, social media, influencer marketing, and paid media are a few of the tactics marcomm plans describe to help organizations meet their objectives and goals outlined in their marketing strategy.
Together with your key stakeholders, we'll conjure up a marketing strategy that defines your organization's values, vision, mission statement, unique selling proposition (USP), primary goals & objectives including key performance indicators and budget.
Marketing automation is a suite of business software tools that proves ROI and optimizes marketing spend, builds a complete story of website visitor activity, and assists with converting qualified leads into sales.
Increase your leads by identifying otherwise anonymous traffic
Prioritize your sales pipeline and contact only the hottest leads
Notifications via email and/or text when a lead is ready to buy
Get to know your leads to develop personalized communication
Set up automated email campaigns with triggers to build personal relationships with leads
Narrow your target audience to minimize waste and identify your best opportunities
Arm your sales team with actionable insights for each lead
Instantly connect leads into your sales database
Maximize lead capture with forms that convert
As a B2C company, one of the most powerful benefits of marketing automation is the ability to segment your customers by their specific interests. For example, imagine you are a pet supply store selling colorful dog leashes. You send out an email with three links to three different colors of leashes. Your contacts will click through to the leash color they are most interested in. When this occurs, our marketing automation software will begin to create lists of contacts based on the leash color they choose.
You now have three segments of contacts, each with similar interests, and can develop messaging that is specific to their interests, such as their favorite leash color. From here, our marketing automation software can analyze the level of engagement of ongoing communication with each contact, and signal to your sales team when a lead is getting close to making a purchase.
Marketing automation tools allow users to track visitor activity, even when the visitor takes no action - such as filling out a form. By tracking all visitor activity to your website, you can significantly increase lead generation as a result of your marketing efforts.
Our marketing automation technology helps identify contact information for otherwise “anonymous” visitors to your website, and also indicates the pages and information they are most interested in. This allows your sales team to follow up on qualified leads that might otherwise not be captured.
Recent studies indicate that 51% of people view websites using mobile devices.
What this means for your business is that an out-dated or poorly designed website doesn’t give potential customers a great impression of what to expect when doing business with you.
Website Design & Development
Photography & Video
Website Hosting & Security
Ongoing Website Management
Website Launch Strategy & Plan
With Google’s mobile-first indexing means bots are crawling your site based on its mobile-friendliness and ranking you accordingly. What this means for your business is not having a mobile-friendly website is definitely going to have a negative affect on your online visibility.
Local SEO landing pages
Copywriting for SEO
If your website is not tailored to your ideal customer, or mobile-friendly, chances are you are missing out on a slew of business development opportunities.
Give us a call today for a free website consultation.
When used correctly—and strategically—it becomes a multiplier. It has the opportunity to make all of our marketing efforts deliver even better results. better.
Whether you need high-quality product photography, want to showcase your retail space, need professional photos of your team for the About page of your website, or just want some informal snapshots to share on Facebook or Instagram, we got you covered.
First impressions matter. Right or wrong, the quality of the photographs of your product do greatly influence customers’ perception of your product and your brand. If you make a high-quality product, the imagery of that product and your brand that you share with the world should reflect that quality.
Video consumption online is on the rise. People still read, but if they can watch a “how-to” or explainer video, they will choose that over reading. Instructional videos and short videos featuring your team, your work, your product, or your service are a great way to share your company culture and the voice of your brand with your target audience.
We recommend that all our clients consider video as part of their content mix. We have the team to help you do that. We can shoot on-site if you need a crew, or work with your team to shoot video and optimize it before you put it on your website or upload it to your YouTube channel.
Reputation management is the effort to influence what, and how, people think of a brand. It involves actively influencing what and how people think of/feel about your brand and/or the people who represent your brand. These efforts typically take place online, by engaging with customers via third-party sites like Google, Facebook, Yelp, etc., where users can leave testimonials, reviews, and/or complaints about businesses.
If left unmanaged, a brand reputation becomes whatever everyone else thinks and feels it should be. This means that one disgruntled customer - regardless of the validity of the claim - could take your reputation from positive to negative with just one comment online. By getting involved in the conversations that happen about your brand, you can contribute to how your brand is perceived.
Automatically publish the reviews of your choice on any site you manage — your website, blog, and social pages like Facebook, Twitter, and Google+
Proactively text and email customers making it easy for them to leave a review
Keep up-to-date information (name, address, and phone) across 50+ review sites that matter most to your business, so you’re found easily in online searches
Prompt satisfied customers to share feedback on sites that matter to you
Display all your best reviews and updated business information on your personalized business micro-site — optimized for search engines and indexed by Google
Improve your Google search ranking
Are you actively collecting customer feedback and identifying opportunities for improving your customer’s experience?
At Pistil Brands, we understand how important it is to manage your reputation, but also the time it takes to do so. Our reputation management services are as automated as possible, meaning you can improve your customer’s experience without a demand on your time to actively manage your reputation.
Listings management ensures that all of your online business listings are accurate and up-to-date, without having to manually update them on a regular business.
Benefits of Keeping Your Directory Listings Up-to-date
Ensure that your information is up to date across 50+ review sites that matter most to your business.
Automatically display your top customer reviews and updated business information on your personalized business micro-site — optimized for search engines and indexed by Google.
Local business listings refer to all of the online directory listings where your business name, address, and contact information is listed (think of them as digital Yellow Pages).
Do you know that anyone, including your competitors, can change your business' listing information?
If your business location, phone number, email, fax number, website, or name has changed, it's possible that your local listing information is incorrect on one or more listings sites. And, even if your business information has never changed, it’s still possible that your information is listed incorrectly, because anyone (including your competitors) can change your information online.